Want to find out how to be compelling? Break all norms.
If not convinced, just look at Seth Godin. Here’s what you can get from his presence online:
1. A blog that has no unique URL.
2. A Twitter account with no personal updates, automated for feed.
3. A post platform with no option to comment.
Yet somehow, by not doing what the majority does, he gets the job done of spreading his message like a wildfire.
How? If you happen to be a subscriber to his blog you’ll get what you came for in less than 200 words. Focused content that destroys any marketing beliefs. And I still wonder, why people still write blogs that take 10 minutes to read? Also, even if there isn't a way to comment, you can see that he has all the sharing buttons imaginable at the end of every post.
Time is of the essence. Your readers deserve their life. Give it back to them by being concise and precise. Like I said: break all norms.
