You force us to "Like" you
Thirty-one flavors. Ten combo options. Six flavors at the soda fountain. And you still force me to press a button?
Last night I found an interesting link to download one of Guy Kawasaki's ebooks for free, The Macintosh Way. Even though I force myself not to follow him on Twitter (simply because I tried in the past and my odds of really conversing with him and not one of his dozen assistants are really slim) I decided to follow a friend's link to download the ebook.
Much to my surprise I ended up on Guy's Facebook page where in order to get my hands on the content I had to press the "Like" button.
So, of course, I ranted for a second, wrote down the idea (for this post), pressed the button, and proceeded to download. Thirty seconds later I had my copy and not a minute too late, I pressed the mystifying "Unlike".
Let's not force a relationship. Build value, not just fans. Remember, there are literally hundreds of tools to build a network but just one way to keep it alive.
